When I hear the names of certain brands there are always vivid images, emotions and stereo-types that flood my mind. Some of them negative and some positive. Why is that? What is it that makes us loyal to a brand, and what makes us throw a brand name aside to save money on a “generic brand”…which ironically is actually a brand in and of itself?
One of my “hobbies” is marketing, advertising and teaching people and churches about how to protect their personal brand. Yes, I said personal brand…because whether you want to admit it or not…all of us have a brand. When people hear your name or see your church/ministry, there are certain emotions, images and stereo-types that come to mind when they think about you and what you represent.