Archives For communication

Brand Loyalty

Eric Baumann  —  December 16, 2011 — 4 Comments

When I hear the names of certain brands there are always vivid images, emotions and stereo-types that flood my mind. Some of them negative and some positive. Why is that? What is it that makes us loyal to a brand, and what makes us throw a brand name aside to save money on a “generic brand”…which ironically is actually a brand in and of itself?

One of my “hobbies” is marketing, advertising and teaching people and churches about how to protect their personal brand. Yes, I said personal brand…because whether you want to admit it or not…all of us have a brand. When people hear your name or see your church/ministry, there are certain emotions, images and stereo-types that come to mind when they think about you and what you represent.

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tebow_believesWhat is it about belief that makes it so powerful? Last night, I watched Tim Tebow as he rallied his team to yet another come-from-behind, overtime victory and thought to myself…WOW…this guy just makes you believe. There is something about him, especially in the fourth quarter or last drive of the game, that just seems to instill belief in those that watch him and those that play alongside him. It’s almost magical.

There are some people, whose very presence, just makes you believe. Imagine if your belief in something was so strong, that you could instill hope and faith in the hearts of those around you. I’m sure you know of a few people like that, but why can’t it be you?

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When I first start started blogging, really only less than two months ago, I had set a goal of reaching 1000+ hits in my first three months. Well, thanks to you guys, yesterday I surpassed my goal. It has been my desire to write about the random things in my life and uncover life lessons that can impact and help others. YOU have made this possible. Thanks.

Blogging isn’t about just writing though and the number of visits or hits you can generate. It is about building a community and sharing life and conversation about the topics and issues that tie them together. I hope I can continue to do that and that you continue to read, visit and share. Don’t forget that you can always get updates sent to you when I post something by subscribing through RSS to my posts, or even have them emailed to ya directly. Also, follow me on Twitter for extra bytes during the week.

In celebration of this milestone in my blogging adventure…I want to challenge you to help me reach my next goal of 1000 visits a month!!! Simply choose your favorite blog post and then select to share it with someone else through Facebook, Twitter or your favorite social media site. THANKS FOR DOING LIFE WITH ME!

So, the question today I have for you is…what are the topics that matter to you most that you would love to hear about on this blog?

 

When I first start started blogging, really only less than two months ago, I had set a goal of reaching 1000+ hits in my first three months. Well, thanks to you guys, yesterday I surpassed my goal. It has been my desire to write about the random things in my life and uncover life lessons that can impact and help others. YOU have made this possible. Thanks.

Blogging isn’t about just writing though and the number of visits or hits you can generate. It is about building a community and sharing life and conversation about the topics and issues that tie them together. I hope I can continue to do that and that you continue to read, visit and share. Don’t forget that you can always get updates sent to you when I post something by subscribing through RSS to my posts, or even have them emailed to ya directly. Also, follow me on Twitter for extra bytes during the week.

In celebration of this milestone in my blogging adventure…I want to challenge you to help me reach my next goal of 1000 visits a month!!! Simply choose your favorite blog post and then select to share it with someone else through Facebook, Twitter or your favorite social media site. THANKS FOR DOING LIFE WITH ME!

So, the question today I have for you is…what are the topics that matter to you most that you would love to hear about on this blog?

 

They say that everyone loves hearing the sound of their own name. In fact, if you take any type of training on sales or read any books on how to influence others, experts will usually suggest to you to try to use the customers name as much as possible. BUT, as a parent, the one thing I love to hear more than the sound of my own name is when my kids call me “Da-Da”. I have three boys and I can remember exactly when each of them said those words for the first time…and being competitive in nature, I am pleased to announce that each one of them said my preferred name, “Da-Da”, before they learned how to say, “Ma-ma” or anything else. And…since I have all boys, their 2nd word was…of course…”ball”…sorry honey.

Rather than bore you with details of my kids’ phonetic journey, let me get to the point. A couple of days ago, my 7 month old…and last kid my wife and I will bring into this world…said “Da-Da” for the first time. After bragging about this on Twitter, I realized something sobering. This was the last time I would hear those words for the first time.

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